We’re proud to report that our outreach made a real impact at the Market Days Festival in downtown Concord, NH, June 26-28, 2025.
During this three-day event, we pulled back the curtain on dairy, inviting visitors to view a one-minute video about the brutal treatment of cows inherent in the dairy industry.
In exchange for watching the video, we offered cans of vegan cold brew coffee from RISE Brewing Co..
Seeing is Believing
Visitors to our booth were invited to watch the following 1-minute video created by Joey Carbstrong titled, How Dairy Is Made.
As we warned viewers, the video is graphic, but it shows the truth — and people deserve to know the truth about the products on the supermarket shelves.
Want to Play Truth or Dairy?
We drew kids and their families to our booth by asking if they wanted to play Truth or Dairy — almost everyone agrees. The quiz helped people see that cows are just like dogs and also gave us a chance to challenge some widespread dairy myths. Click to view PDF
Results: While we didn’t get all the completed quizzes back (some people kept them), below are the results for a representative sample:
Posters
We had a selection of thought-provoking posters, some of which we hung outside the tent, making use of what was essentially free “billboard” space!
Glow-In-The-Dark Giveaway
We gave out squeaky cow toys as well as tiny glow-in-the-dark cows, packaged with a powerful educational message.
front of card
back of card
The best Dairy-Free Products
To make ditching dairy feel doable, we displayed a poster featuring VegNews magazine’s top-rated non-dairy products in each category.
Goodie Bags
We handed out more “goodie bags” containing vegan literature (sampling below).
Thank you!
A heartfelt thank you to all our supporters — and to everyone who stopped by to learn the truth about dairy.